Airtel Offers Free Perplexity Pro Subscription to 360 Million Customers

Published: July 18, 2025

Meta Description: Airtel partners with Perplexity to offer 360 million users a free one-year Perplexity Pro subscription. Learn about features, eligibility, and how to claim this AI-powered search tool in India.

Keywords: Airtel Perplexity Pro offer, Perplexity Pro India, Airtel AI partnership, Free Perplexity Pro subscription, AI-powered search, Airtel Thanks App, Perplexity Pro features, How to claim Perplexity Pro Airtel, AI tools India, telecom AI, generative AI, GPT-4, Indian telecom offers, digital research tools

Overview

Bharti Airtel has formed a landmark partnership with Perplexity, offering all its mobile, broadband, and DTH customers a complimentary one-year subscription to Perplexity Pro, the company’s premium AI-powered search engine. This marks Perplexity's first collaboration with an Indian telecom operator, giving it access to one of the world’s largest digital audiences.

What is Perplexity Pro?

Perplexity Pro is an AI-native research and productivity tool that goes beyond traditional search engines by offering intelligent, real-time answers backed by citations.

Access to GPT-4.1, Claude, Grok, and other top AI models
300 AI-powered searches per day
File/document uploads for summary and analysis
AI image generation using DALL·E
Perplexity Labs for building dashboards, sheets, and apps
Conversational UI with cited sources

The standard annual subscription fee for Perplexity Pro is ₹17,000.

Offer Details for Airtel Users

The offer is open to over 360 million Airtel users in India—including prepaid, postpaid, fiber (broadband), and DTH subscribers. The subscription is completely free for 12 months.

How to Claim Your Free Subscription

Download or open the Airtel Thanks App

Tap the menu icon in the top-right

Select “Rewards & OTTs” then go to "Claim OTT & more"

Find the Perplexity Pro offer and tap on Claim now

You'll be redirected to offer application page where the promo code will automatically be applied, once that done tap on continue

Airtel Perplexity Offer Application Screenshot

Tap and download app(Recommended) or open in web browser and login if asked.

Airtel Perplexity Download App Screenshot

and BAM!! Now you have access to perplexity pro worth INR17,000, completely for free!

Airtel Perplexity Pro Success Screenshot

For a complete walkthrough, visit this Indian Express guide.

Why This Matters

For Users

Access premium AI tools worth ₹17,000 for free
Perfect for students, professionals, creators, and homemakers
Boosts productivity, research capability, and learning

For Airtel

Positions itself as an AI-first telecom brand
Improves customer retention and loyalty
Gains new insights into GenAI-driven consumption trends

For Perplexity

Enters Indian market with 360M+ user base instantly
Gains feedback and data to improve performance
Increases visibility and adoption in a fast-growing AI ecosystem

Wider Impact on the Telecom & AI Industry

This alliance marks a strategic shift from entertainment-driven digital bundles to utility-focused generative AI tools. Experts believe telcos may soon integrate more AI services as user behavior pivots toward intelligent search, content automation, and personal AI assistants.

What the Leaders Say

“We’re thrilled to bring powerful and real-time knowledge tools for millions—at no extra cost.”
— Gopal Vittal, Vice Chairman & Managing Director, Bharti Airtel

“This partnership makes accurate, reliable, and professional-grade AI accessible to every Indian Airtel user.”
— Aravind Srinivas, CEO, Perplexity

Conclusion

With this move, Airtel sets a new benchmark for AI adoption in the telecom sector, offering users cutting-edge tools for learning, creation, and exploration. The partnership democratizes access to world-class AI in one of the most digitally connected countries on the planet.

For more information, visit the official Airtel Perplexity page or Perplexity’s announcement.